AppsFlyer: Facebook remains top media source for mobile app marketers

AppsFlyer, a mobile attribution and marketing analytics firm, said that Facebook still leads the market in app marketing performance, according to AppsFlyer’s latest Performance Index study. The study of the performance of mobile media sources for the first half of 2018 collected data from 295 media sources, 8,200 apps, 14.5 billion installs, and 25 billion […]